Turnkey delivery
of quality, innovative work-life products and support
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"This is the best program we could offer from the standpoint of cost and benefit.”
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WFB’s distribution strategy is unique, driving our product
positioning and defining our presence in the market. We utilize
two major categories of distribution: retail and wholesale.
Retail
In 1996, WFB pioneered dependent care product distribution by employing
benefit intermediaries – top tier US insurance agents, benefit
brokers and consultants. That made us the “leading provider
of dependent care resources and referral services” to employer
clients in the US (Business Insurance, 3/29/04).
WFB helps retail sales intermediaries maximize client investment
and satisfaction by providing effective work-life programs across
groups of all sizes. Read more on how we can help:
Wholesale
WFB’s portfolio of services are offered or embedded as a
real value-add to differentiate core product offerings across a
variety of strategic distribution partners. WFB’s products
are customized and priced for ease of marketing within multiple
channels. AdminOp, WFB’s proprietary website administration
platform, enables partners to operationalize WFB’s value-add
with minimal internal resources while maximizing marketing effectiveness.
WFB anticipates and supports channel sales needs with tools and
materials, both in print and online, to facilitate sales results
and client satisfaction.
Read more on how we can help:
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